VOYAH • electric car brand
Design Lead for VOYAH in Scandinavia. Responsible for all branding and design including web, print, display social media, press, car graphics, and more. I work closely with the marketing team to ensure consistent, premium visuals throughout all marketing and dealership materials as we launch and grow the brand in the region.
Role
Design Lead, Visual Specialist
Client
ElectricWay - VOYAH
Year
2024, 2025
PROBLEMS:
Before I joined, the company had spent tens to hundreds of thousands on external design agencies but there was still no solid brand foundation.
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The branding did not fit the Nordic market and key elements were missing or undefined, making it difficult to maintain consistency
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Design assets were extremely limited, with only a handful of usable photos and no centralized library to work from
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There were no templates, guidelines, or visual systems in place, which led to slow workflows and inconsistent results across all channels
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Task organization was lacking, with no clear structure or creative foundation to support ongoing production or growth
SOLUTIONS:
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I adapted the VOYAH brand to fit the Nordic market with clear and consistent design
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Built a complete library of assets, templates, and brand guidelines which has enabled extremely fast turnaround times. The library is open, organized, and accessible to everyone on the team
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Created a large volume of new brand-aligned images and assets using design and AI tools, expanding visual variety without relying solely on photoshoots
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Set up a structured workflow and task management system to streamline creative production, established efficient and ongoing collaboration with the marketing team
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Provided all partner dealerships with ready-to-use marketing materials tailored for local needs
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Delivered campaigns and materials across web, print, social media, display ads, banners, car stickers, and other formats quickly and consistently
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Secured a unified and professional visual presence across all channels
I’ve built design libraries and workflows that save time, ensure consistency, and make high-quality assets easily accessible to everyone involved.
I create visual content for every holiday and campaign, making each piece memorable, engaging, and on-brand. Every design reflects VOYAH’s core values while staying fresh and relevant to the moment.
Each project is approached with a mix of creative software and techniques. Mostly I combine AI tools, Photoshop, Illustrator, and After Effects to build visual stories through video and animation.
My role also covers the design of car owner manuals, technical documents, and other support materials, all created with clear structure and consistent branding. I also design large-scale visuals such as banner walls for events and showrooms, ensuring strong and polished brand presence.
For VOYAH, the focus has been on connecting with the target audience through a sleek and professional design that communicates quality and reliability. At the same time, seasonal campaigns and creative elements keep the brand fresh and engaging. At its core, the goal is to help people envision VOYAH as a dependable companion for all roads, long journeys, and everyday driving.
