VOYAH • electric car brand
Design Director for VOYAH in Norway. Responsible for all branding and design including web, display ads, social media, press, car graphics, and more. I work closely with the marketing team to ensure consistent, premium visuals throughout all marketing and dealership materials as we launch and grow the brand in the region.
Role
Client
Design Director
ElectricWay - VOYAH
Year
2024 - 2026
Full ownership of design and delivery.
I lead VOYAH’s visual direction in Norway, adapting the branding for the local market. My work spans national campaigns, online and display ads, website design updates, video edits and print, with ready-to-use materials for dealerships.
Creative variety that supports performance.
I’ve built design libraries and workflows that save time, ensure consistency, and make high-quality assets easily accessible to everyone involved.
I develop different visual approaches and formats to reach different audiences. Campaign reports repeatedly link this variety to stronger booking performance and reduced ad fatigue.
More test-drive bookings.
Lower acquisition costs.
I’ve built design libraries and workflows that save time, ensure consistency, and make high-quality assets easily accessible to everyone involved.
VOYAH campaign bookings nearly tripled, cost per booking fell 61%, and landing-page views grew 2.8× at approximately the same media spend. The April–March 2026 comparison credits refreshed creative and increased awareness activity.
Streamlined workflows.
I’ve built design libraries and workflows that save time, ensure consistency, and make high-quality assets easily accessible to everyone involved.
I built the design process from scratch, introducing clear briefs, shared asset libraries and reusable templates. This reduced back-and-forth, improved delivery efficiency and made collaboration between teams easier while keeping the quality consistently high.
My work goes beyond static design to include video editing and animation for campaigns, organic content, and holiday specials. Every piece reflects VOYAH’s core values while staying fresh and relevant to the moment.
I approach each project with a mix of creative software and techniques, primarily using:
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Photoshop for image editing
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Illustrator for ad design
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After Effects for video editing and animation
For VOYAH, the focus has been on connecting with the target audience through a sleek and professional design that communicates quality and reliability. At the same time, seasonal campaigns and creative elements keep the brand fresh and engaging. At its core, the goal is to help people envision VOYAH as a dependable companion for all roads, long journeys, and everyday driving.
I also had the honor of creating ads for Dongfeng’s (automotive group behind VOYAH, BOX and VIGO) sponsorship of Norway Chess, one of the world’s most prestigious chess tournaments. Brought together distinct visual identities, reflecting them in the campaign.
