Neapēd Zemeslodi
As the brand designer for Neapēd Zemeslodi, the largest environmental movement in Latvia, I redefined their visual identity while keeping the original logo. I developed a cohesive brand system with a clear visual language and a comprehensive brand book. I also designed all key materials, including print assets, social media visuals, campaign content, and communication tools that helped express the movement’s message with clarity and impact across every platform.
Role
Brand Designer
Client
Neapēd Zemeslodi
Year
2023-2024
For the campaign visuals, I explored the concept of literally eating the Earth to create a powerful emotional impact. I used imagery that made the planet look edible, melting and dripping, styled to appear almost delicious. The goal was to provoke thought and strongly reinforce the urgency of the movement’s message.
I successfully combined multiple tools, styles, and approaches to make the visuals engaging and distinctive. Using photography, AI, and Photoshop, I blended realistic textures with a touch of surrealism. I also added hand-drawn, digitalized elements to create a sense of personality and authenticity. This mix of techniques helped the visuals stand out while supporting the campaign's strong message.
The visuals were displayed widely across the city, reaching people in both public and commercial spaces. They appeared in stores, on cashier screens in Narvesen kiosks, on digital banner displays, across websites, in posters around the city, and in cafes. This broad presence helped spread the campaign’s message effectively to a diverse audience.
I also created customizable templates for social media posts and stories, allowing people to download and share the campaign using our visuals. They could add their own messages, links, or use our suggested text to spread the word to their followers and encourage others to join the challenge. This approach helped the movement grow organically, with over 10000 people signing up to take part.
I defined their visual language and branding by clearly outlining their tone, style, and target audience. This foundation was created to ensure consistency across all future campaigns and communications, helping the movement maintain a strong and recognizable identity in the years ahead.
Some pages from the style book are visible below.