Label & Branding Specialist
I’ve helped over 500 businesses launch their product lines from scratch, including startups, established brands, and personal labels. I handled everything from logo design and color selection to label creation and brand styling, always aligning visuals with business goals. Products included supplements, skincare, coffee, superfoods, and more.
Role
Label Designer
Clients
500+ businesses
Year
2021-2024
To manage a high volume of clients, I built a streamlined system that organized projects by stage and enabled efficient, clear communication. I created a structured form that captured key details up front, and automated steps that helped move each project forward quickly without sacrificing quality. The system earned consistent praise for speed and clarity.
Design Systems
With over 500 brands, each project demanded a unique visual approach. I adapted to a wide range of audiences including elite athletes, wellness entrepreneurs, skincare enthusiasts, luxury lifestyle brands, active seniors, niche supplement experts, and more. This required working across a broad spectrum of design styles, from minimal to bold, vibrant, and trend driven, ensuring each brand stood out and resonated with its market.
Always ensured the highest print quality, carefully matching each label to meet production requirements. Beyond the visual aspect, studied US legal regulations for supplements and other products to make sure every label was compliant. Worked closely with the legal compliance team to verify that all guidelines were followed and up to standard.
