VOYAH • electric car brand
Design Lead for MHero in Scandinavia. I handle all branding and design across web, print, social, press, car graphics and more. I ensure consistent, premium visuals across all marketing and dealership materials as we launch and promote the brand in the region.
Role
Design Lead, Visual Specialist
Client
ElectricWay - MHero
Year
2024, 2025
I work closely with our marketing team to create all design materials needed to launch and grow VOYAH across Scandinavia. I also support all partner dealerships by delivering tailored, high-quality marketing assets that help them promote and sell the cars locally.
I’ve built design libraries and workflows that save time, ensure consistency, and make high-quality assets easily accessible to everyone involved.
I create visual content for every holiday and campaign, making each piece memorable, engaging, and on-brand. Every design reflects VOYAH’s core values while staying fresh and relevant to the moment.
Each project is approached with a mix of creative software and techniques. Mostly I combine AI tools, Photoshop, Illustrator, and After Effects to build visual stories through video and animation.
My job also includes designing car owner manuals with a clear structure, brand consistency, creating print-ready results, as well as creating large-scale visuals like banner walls for events and showrooms to ensure a strong, polished brand presence.
I create visuals and edit photos using Photoshop, often combining it with AI tools to enhance and refine our images. I tailor each design to match the campaign, focusing on storytelling and getting the most important messages across as clearly and effectively as possible.
